START-UPS & DESIGN THINKING
I often have to justify why Design Thinking is important for Start-ups. After all, start-ups have innovation at the core of their business model.If nowadays we keep hearing about start-ups isn’t it...
View Article10 KEY WORDS FOR DESIGN THINKING
THE 10 DESIGN THINKING KEY WORDSThe exercise of summarizing Design Thinking into 10 key words is adventurous but as an introduction to this discipline, it has been reported to me as a useful way to...
View ArticleSINCE THE DAWN OF TIME (USERS vs. CONSUMERS)
Design Thinking is a user-centric approach which helps to create Human Centered Innovation based on what people can’t even express.Marketing mix as known in the 20th century has been based on the 5 Ps...
View ArticleHUMAN CENTERED INNOVATION
Shouldn’t we use the words DESIGN THINKING meaningfully and carefully? If we don’t, it will fade away and become irrelevant in most cases. I personally prefer using the term HUMAN CENTERED...
View ArticleHAPPY NEW YEAR 2016
http://www.hooksdesign.com/enCet article HAPPY NEW YEAR 2016 est apparu en premier sur Hooks Design.
View ArticleThis morning I wake up and I discovered this…
“The World belongs to those who wake up early”. Have been told this consistently when I was young and I believe it is true especially when you are an entrepreneur and days are too short to do all what...
View ArticleClik here to view.
Dubai Design Week 2016
What a fabulous week! Seeing Dubai animated with so many events all over the city was (at least for me) a first. From IKEA exhibit, to Human Experience workshop, from French iconic design exhibit to...
View ArticleClik here to view.
THE DOTTED LINE – Issue#1
SO, WHERE DO WE START?WHERE IT HURTS MOST, OF COURSE! YOUR PAIN POINTS THE WAY TO INNOVATIONWHAT STUBBORN, COMPLEX PROBLEMS ARE HOLDING BACK YOUR BUSINESS? All business leaders have them –...
View ArticleKeynote at ENGIE
https://youtu.be/0VMiAzH6Sow Cet article Keynote at ENGIE est apparu en premier sur Hooks Design.
View ArticleClik here to view.
THE DOTTED LINE – Issue#2
Complete our Innovation Survey and win USD 500 off your next Innovation project with HOOKS Strategy & Innovation. Are you solving the right problem?Dig deeper with Design Thinking to get to the...
View Article